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This startup investor manages Priyanka Chopra

Somewhere in between Silicon Valley and Hollywood, you’ll find Anjula Acharia. Acharia is an investor at Trinity Ventures and has personally invested in startups like ClassPass and The Muse. But she also has another job: Celebrity manager. She works alongside actress and singer Priyanka Chopra, the protagonist of ABC’s television series Quantico.

Acharia has long been combining her business savvy and entertainment know-how. In 2006, she cofounded a multimedia entertainment content platform called Desi Hits. The startup was backed by Jimmy Iovine, cofounder of Interscope Records and Beats Electronics. Acharia was instrumental in introducing artists like Britney Spears and Lady Gaga to India. And when Iovine suggested she leverage her startup skills to manage Chopra herself, she said yes.



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