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Sprint says join us and we’ll cut your bill 50%

sprint holding cash

Sprint really, really wants people to switch to its network.

The carrier is now offering people the chance to switch their plans over to Sprint and pay half of what they were paying with other carriers.

“Customers have 28 days to experience Sprint service. If they are not satisfied, customers can return their device with no restocking fee,” Sprint said in an announcement on Wednesday.

For example, a family paying $100 for 15GB at AT&T can get the same amount of data for $50 if they switch.

The deal ends in January 2018 for people who switch between this Friday and January 7, 2016.

The company is also giving existing customers a free Alcatel tablet with one year of free service if they sign a two year contract.

“Our company would be nothing without our existing customers so we wanted to make sure we showed our appreciation to them, too,” Sprint CEO Marcelo Claure said in a statement.

Wednesday’s announcement was widely expected.

Sprint says it wants to “celebrate” the launch of its new LTE Plus network.

To promote the news, the carrier set up a dedicated website with a countdown clock, created the hashtag #SprintCountdown, and Claure tweeted hints about the news several times over the past week.

Team @sprint finishing a planning session for our new plans and pricing that will be announced Wednesday. pic.twitter.com/C3XoUyI8QT

— MarceloClaure (@marceloclaure) November 14, 2015

Another long day and night with my lead team working through the details for Wednesday launch. We are feeling really good about our plans.

— MarceloClaure (@marceloclaure) November 16, 2015

The other carriers are not going to like this…guaranteed. Check out this link to find out when https://t.co/iVK0Y4M2sv

— MarceloClaure (@marceloclaure) November 17, 2015

Best team in Wireless. Thanks for your hard work these last few days (and nights) Exciting day tomorrow @sprintpic.twitter.com/yVlvqkuaMS

— MarceloClaure (@marceloclaure) November 18, 2015

Sprint’s new deal comes a week after T-Mobile announced it would stop counting certain video streams against customers’ data plans.

The two carriers seem to be locked in a perpetual price war to attract new customers — as well as a PR race with back-to-back timing on their statements.

Earlier this year, when T-Mobile(TMUS) offered a $5 a month iPhone promotion, Sprint came out with a $1 deal a few days later.

Both companies are trying to steal market share from Verizon(VZ, Tech30) and AT&T(T, Tech30), which have better overall network performance.

But Claure says he has bold plans beyond pricing.

“We will have the best network in the next two years,” he told CNNMoney in an interview in September.

Related: How to buy the new iPhone 6S and not get screwed by your carrier

Related: T-Mobile will no longer count video streaming against data plans

CNNMoney (New York) November 18, 2015: 12:29 PM ET

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