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Live from Apple’s big press event

5 stunning Apple stats
5 stunning Apple stats

It’s time for another one of Apple’s patented press events. Will the company announce the long-rumored Apple TV update? How about new iPhones, a giant iPad, and some snazzy new Apple Watch straps?

We know from the invite that the announcement will definitely include Siri-related news. We’ll find out more when the big event starts at 10 a.m. PT, 1 p.m. ET, at San Francisco’s Bill Graham Civic Auditorium.

Many expect the biggest news will surround an updated Apple TV. An app store open to third-parties and a tricked out remote with Siri could make it a gaming powerhouse or centralized controller for a smart home.

The company is also due to update its iPhone line. One of the more intriguing rumors is that Apple is working on a larger version of its iPad to appeal to professionals and businesses.

When it comes to these events, Apple is a well-oiled machine. Led by Tim Cook, a roster of Apple execs and some special guests will take the stage to unveil the latest products. A similar production happens every fall, giving the company a nice lead time before the holidays to build anticipation for new products.

Want to know what mind-blowing or ho-hum products Apple is releasing next? Check back here during the event and follow us on Twitter @cnnmoney. We’ll update this article with news, photos and details about the new products as they’re announced.

Check out our latest Apple coverage while you wait.

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CNNMoney (San Francisco) September 9, 2015: 11:26 AM ET

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