Just call him the party scientist. Ben Hindman, 32, is helping major brands — from Uber to Spotify to Anheuser Busch — apply technology to party planning. He founded Splash in 2012 after spending two years throwing events at Thrillist.
Splash, which is based in New York City, provides a platform for creating beautiful digital invites, collecting RSVPs and making it easier to check in at events. For brands, the value goes way beyond that, though, including post-event analytics so they can get smart about who’s attending their parties — and how to stay in touch with them long after the event ends. In 2015, Splash — which has banked $7.5 million in funding — has helped run more than 1 million events around the world — including The Pope’s visit to Central Park.