Disney is trying again to get its movies and TV programs into China.
It’s not the first digital partnership between the two companies. DisneyLife, an earlier streaming venture with Alibaba, was shut down after just five months in early 2016.
Netflix(NFLX) admitted defeat in 2016, saying at the time that “the regulatory environment for foreign digital content services in China [had] become challenging.”
Disney CEO Bob Iger told CNNMoney in 2016 — after DisneyLife was shut down — that the company still had “a great opportunity to grow” in China despite its regulatory challenges.
He said one of the reasons Disney decided to build a multi-billion dollar Shanghai theme park was because it couldn’t launch a TV channel in the country.
Tim Westcott, an analyst at research firm IHS Markit, said the content deal announced Monday is “a good partnership for Disney.”
“The only way into the market is in partnership with local companies,” he said. “Alibaba is one of the handful of local players with streaming licenses, and it already has deals with NBC Universal and Sony(SNE).”
Disney did not immediately respond to requests for comment. Alibaba did not disclose the value of the deal.
Alibaba stressed that it was looking forward to “further cooperation with global entertainment companies” to provide “family entertainment” to its Chinese audience.